Philanthropy Consultancy
A few kind words From my favourite collaborators.
WHO IS LUCY?
Hear it from those who know - watch now.
Do Good. Well.
Transforming philanthropy into a powerful, trusted force for global change.
Philanthropy advice for talent, high-net-worth individuals, companies, and brands ready to give through skills, influence, or resources.
LIVE YOUR PHILANTHROPIC DREAMS. CHANGE LIVES. BUILD A BETTER WORLD. Do good. well.
Lucy Macnamara. Founder and CEO
"Go into the world and do well. But more importantly go into the world and do GOOD." * * * * *
"Go into the world and do well. But more importantly go into the world and do GOOD." * * * * *
— MINOR MYER JR
Do Good. Well. was founded by Lucy Macnamara in 2022 after over 20 years experience working in the charity sector.
After a decade of talent management at Amnesty International UK, Lucy realised that there was a deep need for bespoke philanthropy support. An offer that wasn’t purely focussed on financial giving, but one that could incorporate talent’s influence and platform to amplify their desire for social change, while understanding the risks and complexities of being in the public eye.
The vision for Do Good. Well. was born.
Since our beginning, Do Good. Well. has grown alongside talent to support high-net-worth individuals, companies and brands – frequently bringing these worlds together to amplify philanthropy and drive positive change.
We can guide and focus your philanthropy, understanding your values to provide a clear plan of support. To Do Good. Well.
Who We Are:
‘philanthrōpía: love of humanity’
WITH 20 YEARS EXPERIENCE IN THE CHARITY SECTOR AND OVER A DECADE OF TALENT MANAGEMENT,
Lucy has had the privilege to work with OVER 250 INCREDIBLE ARTISTS alongside a network of over 500 charities
SEE SOME OF HER TESTIMONIALS HERE
Olivia Colman
Sir Patrick Stewart
Juliet Stevenson
Nazanin Boniadi
Deborah Frances-White
Kaiser Chiefs
Vick Hope
Rosie Jones
"We don't have to be perfect to dare ourselves to be BETTER!" * * * * *
"We don't have to be perfect to dare ourselves to be BETTER!" * * * * *
— DEBORAH FRANCES-WHITE

